For the past year and a half or so I have been periodically looking for downtown Vero Beach, Florida. Most of the time when I visit that city, I stick to the areas around the beach, which has a quaint business district parallelling the ocean on North Hutchinson Island. Sometimes I would veer over to the mainland and head down what looks like the main drag, to no avail. It was just a bunch of restaurants, fast food joints, and strip malls, eventually leading out of town. Then a few weeks ago I read an article on the TCPalm website by Laurence Reisman about how downtown Vero Beach has gone downhill over the past few years, which caught my attention. What downtown? In the article, Reisman mentions the Pocahontas Apartments, a mixed-use early 20th Century building located on 14th Avenue, and finally, I now had a clue. That day I made my way along a street in Vero Beach which I had driven down many times before, spotting a blue sign saying "Downtown" right before I reached 14th Avenue. Significantly, that sign did NOT have an arrow pointing right. Making that right turn anyway, I found downtown Vero Beach at last, where I took the photograph on the left of the Pocahontas Apartments building.
In addition to the Pocahontas Apartments, there were other early 20th Century buildings on 14th Avenue, including the Theater Building seen in the photograph on the right. Reisman's point in the article was that not too many years ago, the area had blooming flowers in planters and quaint benches on which people could sit and enjoy the ambiance. The flowers are all gone now, and the benches were removed to discourage the homeless. Plus, back in the 1950s, the long-gone Hotel Del Mar was the hub of downtown activity and attracted many visitors to the area. Also, many homes near downtown were knocked down to make way for churches and public buildings, reducing the number of people living in the area. I myself thought the downtown area was still pretty nice, and bringing back those planters, benches, adding a new hotel, and promoting more downtown housing would only make it that much better. But first, I think they should put up a new "Downtown" sign with an arrow pointing to where that downtown actually is located.
Right across the street from the Pocahontas Apartments Building is Pocahontas Park, another really nice amenity and seen in the photograph on the left. In that park is located the Heritage Center and the Pocahontas Park playground, which is a very impressive playground indeed. All in all, I think Vero Beach's downtown is very nice, and city leaders and Main Street Vero Beach, a non-profit dedicated to making the downtown more vibrant, really have a chance to make it a much more interesting and happening place. But, as Reiser mentions in the article, it all takes money, and possibly even a public vote to fund it all. And so, who knows what the outcome will be? But first, how expensive could a new "Downtown" sign possibly cost?



