I was walking around the rooftop garden at the Museum of Contemporary Art - Denver this past Saturday, and couldn't help but notice that everything in sight was sponsored by a donor. The outside bar (strangely uncrowded) I am posing in front of in the photograph above has a plaque on the side mentioning the donors who made it possible. And just behind me, there is a plaque thanking sponsors for making the view from the rooftop possible. Yes - the view! And it is not just non-profits who do this, either. The 7th inning stretch at baseball games is now sponsored by companies seeking to advertise their products, and these days it is damn near impossible to find a baseball park without a corporate sponsored name. Mark my words - you may someday be wheeled into the operating room of your local hospital and be greeted by a surgical team wearing scrubs covered in advertising logos, much like today's stock-car drivers. How scary is that?
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