The first annual 16th Street Mall Festival of the Arts took place here in Denver this past Friday and Saturday. Joe (pictured above), who in addition to working at the DU Bookstore is an accomplished artist and who took part in the event, gave me his feedback on the festival today. Joe feels that despite the success of many of the artists at the event, setting up the booths in the center of the mall, between two bus lanes, was pretty risky. Art patrons, standing in front of a booth, money in hand and ready to buy, risked being eviscerated by buses as they sped past. This possibility of instant death probably deterred a number of sales. Even if potential customers somehow managed to get out of the way at the last moment, their enthusiasm for the purchase probably disappeared, and most likely they simply headed off to the nearest bar to contemplate their narrow escape. Next year Joe suggests a connecting street be closed for the event, allowing patrons to browse the art without having to cheat death. Good suggestion, Joe. We call that win-win in the business world.
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