This past Sunday was the 1st annual South Platte River Fest, held at Confluence Park here in Denver. Confluence park is where Cherry Creek meets the South Platte River, and the festival included music, food, paddle boarding, swimming, and even white-water rafting. Forgotten in all the partying was a 2010 study that found that the South Platte is Colorado's most polluted river. Industries dump 700,000 pounds of toxic chemicals into Colorado's rivers every year, and a third of that goes into the South Platte. I suspect this festival must be sponsored by the Denver Chapter of the American Academy of Dermatology. Each festival should provide a year's worth of customers to society members. Talk about clever marketing.
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